Driving Success in Your Embedded PS Business
Many corporations have added Professional Services (PS) to their businesses to drive greater customer intimacy and differentiation. But how do ensure you’re maximizing the benefits? If you’re looking to unlock greater opportunity provided by your PS business, consider the following questions:
- What is the role of PS in your overall strategy?
- Are you applying PS correctly to fulfill that role?
- Are you deploying PS in the right places?
- Is your PS business running according to best practices?
- Is PS properly interfacing with your commercial organization?
For most product-based companies, PS cannot drive significant enough revenue on its own to greatly impact growth or valuation. The primary function of the embedded PS wheel is to enable the big revenue wheel (i.e., core products and services) to improve outcomes for both the client and your broader organization. PS serves as an engine for growth, driving forward other, larger levers of revenue. PS can impact the business through intimacy and differentiation, so it’s important that you manage the PS business to the outcomes that move your strategy forward.
