Unlock the Full Potential of Revenue Operations and Enablement
Find out what it takes to elevate RevOps into a true Strategic Partner in “The Evolution of Revenue Operations & Enablement”
Unlock the Full Potential Of RevOps
Find out why RevOps teams are being asked to do more — and what it takes to deliver.
RevOps is evolving — fast. Once viewed as tactical support, Revenue Operations and Enablement teams are now being tapped to drive GTM alignment, data-driven decisions, and scalable growth. Our 2025 research highlights just how far the function has come — and what’s possible when RevOps is positioned as a true strategic partner.
Key Insight
Companies define RevOps differently — but across the board, teams are being asked to deliver more than they’re empowered to achieve.
Inside The Report
Insights from surveys and interviews with RevOps, Enablement, and GTM leaders
A breakdown of five critical focus areas: Data & Analytics, GTM Strategy, Process Optimization, Performance Enablement, and Tech Systems Management
Data showing where RevOps is expected to lead — but lacks decision rights, resources, or visibility
A 3-step roadmap to clarify the RevOps mandate and position the function as a true growth partner
Jackie McMann is a partner at McMann & Ransford, where she helps commercial teams move beyond short-term wins and individual effort—and start building systems that drive consistent, scalable growth. She works with teams to identify what drives results, create repeatable sales motion, and build in the flexibility to adjust as things change.
She brings a data-driven, human-centered approach to go-to-market strategy—working across execution and enablement to help teams align, evolve, and perform.
📬 Connect on LinkedIn | 📄 Explore more insights | ✉️ Contact Jackie
