This blog is part of a series on Service Chains.  To read the first blog in the series, click here . After the Proof Project, the next step in a Service ChainSM is the Implement Phase, Project, or Projects. The Implement Phase is the portion of a Service ChainSM in which the ...

“The Challenge of Meeting Sales Goals” introduces a high-level discussion about why so many B2B companies struggle to meet revenue targets, highlighting how poor planning and poor execution impact sales performance. This blog will explore some typical actions that a sales leader might take to address either missing sales goals ...

This blog is part of a series on Service Chains.  To read the first blog in the series, click here . Moving through the steps of a Service ChainSM, after the Entry Project comes the Proof Project.  The Proof Project is the step in a Service ChainSM designed to provide proof of ...

Sales, one of the most important functions of any company, is becoming increasingly complex and difficult as customers become more savvy and knowledgeable. The shift in customer power is impacting both B2B and B2C companies. Both types of businesses call for very specific sales organizations to sell to their potential ...

This blog is part of a series on Service Chains.  To read the first blog in the series, click here . Entry Projects are the first step in a Service ChainSM.  They start the client on their journey to realizing a solution by allowing them to understand the applicability of an Idea ...

This blog is part of a series on Service Chains.  To read the first blog in the series, click here . Our last post introduced the concept of the Service ChainSM.  Remember the goal is to establish an executable and repeatable offering as the means to deliver on the full promise of ...

This blog is part of a series on Leading with Ideas.  To read the first blog in the series, click here . We’ve looked at how Ideas work in the buying decision process; now let’s explore the qualities of an Idea that will motivate action by buyers. Some Ideas are bigger than others ...

This blog is part of a series on Leading with Ideas.  To read the first blog in the series, click here . In the last post, we mentioned that Ideas align with the way real decisions are made – instead of working against the process.  Any purchase decision has these three sequential ...