All B2B companies find themselves needing to provide more impactful solutions to their valuable markets and customers. One key aspect of this is Professional Services (PS). Leveraged correctly, PS provides several advantages:
1. Access to the Executive suite and the topics that garner executive interest
2. Ability to make a real difference in customer businesses
3. Opportunities to enlarge deals
4. Additional pull-through for commoditized products and services
However, B2B companies’ inclinations work against properly leveraging a PS business. PS is a ”knowledge worker” people business that requires unique management and talent development to reach its peak. The better organized and developed the PS group, the more impact and value it can drive for the organization.
We are the leader in helping captive PS businesses reach their potential for the corporation. We have worked with over 100 captive PS businesses through all aspects of PS, including strategy, portfolio, offer management, talent, delivery rigor, and much more.
Professional Services can be an indispensable tool for creating customer intimacy if it focuses on outcomes.
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