A large office products firm was attempting to build a professional service organization across the globe to provide differentiation as their products commoditize. They lost the bottom of the market to Japanese competitors and, in an effort to stay relevant, found themselves out-innovating the market.
McMann & Ransford’s approach with them was two-fold. First, to find a key offering to allow them to quickly drive revenue growth. Second, to build a best practices professional service organization to serve as the tip of the spear with their key accounts. In addition, we were able to create an offer that allowed them to manage and outsource a key cost.
