In our line of work, we often see companies which innovate past the point that customers need or will pay for. We have seen this phenomenon in almost every B2B product group.The cause? A mistaken belief or assumption that companies can compete only through...
Typically in the Form phase of the Customer Intimacy Journey, you will develop the initial True Solutions™ sets and take them to market. Like product development, a framework and process exists to define, develop and take your Solutions to market in a deliberate...
The challenge for any significant change initiative is maintaining motivation and focus throughout the effort.Most change initiatives fail because of this very issue. Both individuals and corporations suffer from this phenomenon – personal improvement (like...
