Developing Compelling Service Chain Linkages
As we explained in an earlier blog post on Service Chains, a Service Chain is a pre-planned set of offerings that have an entry offering with linkages and methods that pull-through the other offerings. Service chains formalize implied client value propositions by...
Developing True Solutions – Not Product Development
Typically in the Form phase of the Customer Intimacy Journey, you will develop the initial True Solutions™ sets and take them to market. Like product development, a framework and process exists to define, develop and take your Solutions to market in a deliberate...