Whitepapers
Embedded PS Report 2025: Balancing Growth Goals with Long-Term Roles
Professional Services (PS) organizations embedded within B2B technology companies are at a pivotal turning point – facing rising growth expectations amidst evolving market pressures. The 2025 Embedded PS Industry Report reveals how leading PS teams are successfully transitioning from traditional, product-attached delivery models toward becoming a growth engine for their organization.
Industry Report: The Evolution of Revenue Operations & Enablement
This report explores how Revenue Operations is poised to drive meaningful growth — uniting GTM teams, surfacing insights, and turning strategy into execution. Still, most teams aren’t fully empowered to deliver on that promise. The opportunity is clear: unlock the full potential of RevOps with clarity, alignment, and investment.
Powering Professional Services with Outcomes
The difference between a capability-based Professional Services (PS) business and an outcomes-based PS business is quite stark from the client’s point of view, as well as from the internal perspective – both for the PS business and the broader company. During the last several years, McMann & Ransford have…
Renewable Differentiation
Commoditization of products and services is occurring more quickly today than ever before, and nobody is feeling the pressure more than businesses that generate the majority of their revenue by selling to other organizations, otherwise known as Business-to-Business (B2B) firms. Commoditization occurs when products and services…
Unlocking the Value of an Embedded Professional Services Firm
A Professional Services (PS) business plays a vital strategic role in an integrated complex services business. Many of our clients that are moving toward this integrated business model have an existing, embedded PS business unit, yet few of these PS businesses …
Advisory Services in Healthcare
As the US healthcare industry faces fundamental shifts in its economic models, companies selling to and serving this market find their buyers increasingly risk averse, cost conscious, and insecure – even erratic at times. In this environment, these companies are often forced into reactive responses to customers…
Connecting Your Embedded PS Business to Your Strategy
Many corporations have added Professional Services (PS) to their businesses to drive greater customer intimacy and differentiation. But how do ensure you’re maximizing the benefits? If you’re looking to unlock greater opportunity provided by your PS business, consider the following…
Overcoming Commoditization Through Intimacy
The following report is a study on the metals market that includes companies that buy and/or sell steel, aluminum, carbon, and other metals in North America. The objective was to identify ways that the Sellers (i.e., suppliers, distributors, service centers, fabricators, etc.) in this market could better improve their positioning with their Buyers…