For more than 20 years, McMann & Ransford has helped some of the world’s leading B2B companies realize the value of customer intimacy as a sustainable business model.
A Customer Intimacy/Indispensability business model enables corporations to better defend against competition by cementing themselves within their accounts, taking market share and other’s key accounts, and entering new markets.
Most customers don’t require breakthrough innovation from vendors continually, therefore the large jumps in revenue are episodic and previous innovations begin to commoditize like other products.
As the product becomes commoditized, the boost from enhancements becomes shorter and shorter.
Our proven Customer Intimacy Engine™ has served as the breakthrough transformation blueprint for over 45 companies across 17 industries.
The world’s leading customers turn to us