Blog

  • March 04, 2013

    The Customer Intimacy Journey: A Blueprint for Change

    The challenge for any significant change initiative is maintaining motivation and focus throughout the effort. Most change initiatives fail because of this very issue. Both individuals and corporations suffer from this phenomenon – personal improvement (like weight loss) is difficult because the change in habit must be maintained for a long ...
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  • January 30, 2013

    The Sustainable Advantage: Shifting Mindsets and Business Models from Innovation to Customer Intimacy

    What’s wrong with driving your business using the historic S-curve (innovation) model?  The innovation model has virtually dominated all literature, organization design, sales training, and investment strategies since the world economic boom following World War II. This is the common and erroneous management belief that we can continue to grow ...
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  • December 22, 2012

    About Me: Dean McMann on Customer Intimacy

    Welcome. My name is Dean McMann and I’m the co-founder, CEO, and Senior Partner at McMann and Ransford. We provide services and advice to many of the world’s largest companies. I have personally led engagements working with dozens of firms including: IBM, Xerox, GE, Kodak, Oracle, HP, Peoplesoft, Cardinal Healthcare, Fujitsu, ...
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