Unlocking the Value of an Embedded Professional Services Firm
As we work with embedded Professional Services (PS) organizations seeking to better play their strategic role in differentiation, pull-through, intimacy, and growth for the entire company, many wrestle with how to meet their near-term financial commitments to the...
Evaluating Ideas: Criteria to Foster Customer Intimacy
When developing Service Chains™ it is important to evaluate their business value and your ability to implement them in the market. At McMann & Ransford, we recommend tracking the following criteria to help foster customer intimacy:Strategic...
Leading with Ideas: The Key to Customer Intimacy
Let’s take some time and discuss the power of ideas and their importance as the central component of a True Solutions™. Good ideas facilitate the road to true customer intimacy. A solution is the embodiment of an idea – and how the idea can be...