Evaluating Ideas: Criteria to Foster Customer Intimacy
When developing Service Chains™ it is important to evaluate their business value and your ability to implement them in the market. At McMann & Ransford, we recommend tracking the following criteria to help foster customer intimacy:Strategic...
Leading with Ideas: The Key to Customer Intimacy
Let’s take some time and discuss the power of ideas and their importance as the central component of a True Solutions™. Good ideas facilitate the road to true customer intimacy. A solution is the embodiment of an idea – and how the idea can be...
Marketing & Customer Intimacy
In the simplest sense, marketing has a direct role in market strategy, participation strategy, and enabling the success. Because of their unique role and perspective on the business, marketing owns or is heavily involved in the strategy of the business, and often...