Typically in the Form phase of the Customer Intimacy Journey, you will develop the initial True Solutions™ sets and take them to market. Like product development, a framework and process exists to define, develop and take your Solutions to market in a deliberate...
I am always asked what puts the journey at risk – under investment is the answer. If you are going to make the journey be serious about it. It is a fundamental change in the way your business runs. And, if you have been reading this blog you...
The Customer Intimacy journey requires focus for an extended period of time, and even when companies take the long view, living through the natural disappointments of this size of business model transformation can discourage the best organizations. Thus, the...
The challenge for any significant change initiative is maintaining motivation and focus throughout the effort.Most change initiatives fail because of this very issue. Both individuals and corporations suffer from this phenomenon – personal improvement (like...
What’s wrong with driving your business using the historic S-curve (innovation) model? The innovation model has virtually dominated all literature, organization design, sales training, and investment strategies since the world economic boom following World...
