Since it’s so important to success, let’s talk about messaging and the sales force. You must differentiate your business with clear messaging attributes which include: An Idea Selling™ storyboard Answers to key questions like:- “Why” they...
In the simplest sense, marketing has a direct role in market strategy, participation strategy, and enabling the success. Because of their unique role and perspective on the business, marketing owns or is heavily involved in the strategy of the business, and often...
In senior executive circles, the idea that True Customer Intimacy is a business model transformation initiative is often greeted with knowing smiles and nods, but little understanding of what’s truly required. More often than not, the CEO expresses great...
