The Chief Commercial Officer as a Growth Differentiator

Driving organic growth is consistently one of the top goals of for-profit businesses or organizations. Other goals such as quality, customer and employee satisfaction, research and other investment, cash flow, and capital deployment are also important depending on the...
Developing Compelling Service Chain Linkages

Developing Compelling Service Chain Linkages

As we explained in an earlier blog post on Service Chains, a Service Chain is a pre-planned set of offerings that have an entry offering with linkages and methods that pull-through the other offerings. Service chains formalize implied client value propositions by...
Leading with Ideas: The Key to Customer Intimacy

Leading with Ideas: The Key to Customer Intimacy

Let’s take some time and discuss the power of ideas and their importance as the central component of a True Solutions™.  Good ideas facilitate the road to true customer intimacy. A solution is the embodiment of an idea – and how the idea can be...