As we explained in an earlier blog post on Service Chains, a Service Chain is a pre-planned set of offerings that have an entry offering with linkages and methods that pull-through the other offerings. Service chains formalize implied client value propositions by...
When developing Service Chains™ it is important to evaluate their business value and your ability to implement them in the market. At McMann & Ransford, we recommend tracking the following criteria to help foster customer intimacy:Strategic...
Let’s take some time and discuss the power of ideas and their importance as the central component of a True Solutions™. Good ideas facilitate the road to true customer intimacy. A solution is the embodiment of an idea – and how the idea can be...
Typically in the Form phase of the Customer Intimacy Journey, you will develop the initial True Solutions™ sets and take them to market. Like product development, a framework and process exists to define, develop and take your Solutions to market in a deliberate...
During the first stage of the Customer Intimacy Journey it is important to create and deliver solutions that have a visible impact with your clients. As you know, terms like “solutions” and “customer intimacy” are overused in the...
