In this blog series, we will begin discussing the important issue of how to play – how to organize the go-to-market assets to address different account categories and different business models – hardware products, software products, services, professional services, outsourcing etc. The goal of a “how to play” model is ...

As discussed in this blog series, most agree that Portfolio plays a strategic role, yet we consistently see organizations use portfolio as a catch-all at the end result of market sizing and R&D. Oftentimes, organizations fall prey to a “Typical State” portfolio that acts as a broad offer/sales catalogue over ...

This is not a typical post for the McMann & Ransford blog so for those of you in search of one of those, excuse the self-help nature of this post and come find us next week. In light of the surge of people transitioning to working from home for an ...

As discussed in our 1st blog in this series, most companies agree that a Portfolio plays a strategic role, yet we consistently see organizations use portfolio as a catch-all at the end result of market sizing and R&D. Oftentimes, organizations fall prey to a “Typical State” portfolio that acts as ...

All businesses must manage competing priorities and limited resources when determining how to develop and deploy new solutions to remain relevant in the market. As businesses grow and build out new offers, it’s imperative to formalize a process to evaluate, consolidate, and align new topics to the organizational strategy. This ...

Part 2 – Feedback Unlocks Understanding In our previous blog in this series, we explored how any negative messages the talent market hears from your employees can damage your employer brand, resulting in difficulty attracting new talent. Developing an accurate understanding of your employees’ experience and addressing any issues is crucial ...

Often the road to building a new, more consultative offer or capability in a captive PS business is a significant stretch for the current business processes, methods, and frankly, the talent. Also, sometimes building a captive PS business from scratch – at least one that is to accomplish more than ...

Part 1 – Reputation Overrides Branding There is no disputing the fact that an organization’s employees are key to the success of any company, regardless of the industry.  This means that attracting quality talent and branding yourself as a great employer are always high priorities.  For the majority of organizations, employer ...